Storify gives users a unique way to put together a story using social media content. The application lets users take photos, Tweets, videos and other social media content and put each piece into one story. This allows users to build an engaging, beautiful tale that can be shared or embedded. The variety of media gives the user many ways to tell their story. Storify has already been used by many popular entities, including ReadWriteWeb, the Washington Post, PBS NewsHour, the Los Angeles Times, Yahoo! News, Liberation, the Denver Post, Metro, DetNews, ABC News and de Volkskrant.
Storify was founded in December of 2009 by Burt Herman and Xavier Damman. The application was intended to act as a real time curation platform. Based out of San Francisco, California, the current team includes CEO Herman, Chief of Product Damman, CTO Christian Sanz, Lead Engineer Daniel Shaw and advisors Jonathan Spier, Fabien Degauge, Bart Becks and Ofer Ronen. Storify is currently in beta. In the beginning of 2011, Storify received a $2 million investment from Khosla Ventures.
Storify offers a unique approach to storytelling on the web. Social media has become a very popular way to spread information. Storify allows users to take the content found in their social networks and put it together into one coherent story. Moving photographs, touching videos and attention grabbing headlines can all be brought together to tell a story about anything.
The Storify website users a simple blue color scheme, which is evident in the narrow text and logo. The background is completely white, which allows the featured stories and other examples to remain the highlight of the homepage. The figure of a professional looking man pinning up various pieces of content is also displayed, helping to illustrate the purpose of Storify. Paging down through a story, the user is presented with a list of photographs complete with captions and source links as well as videos and highlighted quotes and other content. The right hand side shows the user how many views the story received through various online sources.
Since Storify is still in beta, the application does not offer a registration option directly. Users can find a single text entry field to request an invitation to beta. The user is asked to provide their email address to receive the invitation. After entering the data and clicking the blue “Request Invite” button beside it, the email address disappears and the user remains on the homepage. The site does not provide a confirmation message or any other indication of a successful entry. The user must wait for their email alert to verify that they have been accepted into the beta.
Storify does not currently charge a fee for its services. Anyone can visit the website and view recently added stories for free. Requesting a beta invite is also free. The application is still in a beta status, so it is possible that a subscription or premium paid membership option could be added later. For now there are no fees for using Storify.
Storify gives users another way to tell a story. It’s a great tool for blog and website owners who want to put together a media montage on a topic or current event. Anyone can build a story on just about anything as long as they can find social media content covering it.